LIUBAI DESIGN©

A design studio offering creative direction, photography and graphic design.




Individual Resume 个人简介

Zhenxing Shi AKA Liubai 是一位平面设计师也是摄影师,出生于山东现居北京。
主要从事品牌/包装/视觉等设计工作。作品曾获东京TDC,D&AD,pentawards等国际奖项,个人专访曾刊登在It's Nice That,Communication Art.
大学期间对于原研哉提出“白”的理念十分崇拜,取名留白。在设计工作后真正理解到“白”的理念并不意味着更少更简洁而是让设计更纯粹语言更统一,使品牌形成自有的生态系统。他也一直遵循着这一设计原则至今,他擅长挖掘品牌中最尖锐的点结合设计的创意与独特的手法进行表达,找到最适合的设计沟通方式。




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Selected Awards 作品奖项

Won the gold and bronze MEDALS of Pentawards international packaging design awards in 2018
Won the Taiwan golden point design award in 2018
Works of 2019 were selected for the 2017-2018 international packaging design double yearbook
Won the MARKING AWARD in 2019
works exhibition FBIF2019·Food Show in 2019
2020 Red Dot Award (Brand Communication Award)
2020 German National Design Award (Excellent Visual Communication Award)
2020 TOKYO TDC Prize Nominee Works and Excellence Award
2020 Won the best brand Design award in the 360Awards
2021 Selected into China Design Yearbook (Volume 11)
2021 New York TDC Award 
2021 Tokyo TDC (Tokyo GGG Art Gallery)
2021 works selected in Tokyo TDC design yearbook
2021 Wins the UK D&AD Wood Pencil Award
2021 Red Dot Award (Brand Communication Award)
2021 Wins the Pentawards  gold award
2022 Tokyo TDC Award of Excellence
2022 Tokyo tdc yearbook
2022  IF Design Award

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2018  获Pentawards国际包装设计奖金奖、铜奖
2018  获台湾金点设计奖

2019  作品入选2017-2018国际包装设计双年鉴
2019  获MARKING AWARD标志大赏奖
2019  作品参展FBIF2019·Food Show 
2020  获红点奖(品牌传播奖)
2020  获德国国家设计奖(卓越视觉传达奖)
2020  获东京TDC提名奖与优秀奖
2020  获360awards年度最佳品牌设计
2021  入选中国设计年鉴(第十一卷)
2021  获纽约TDC奖  
2021  作品参展 2021 Tokyo TDC(东京ggg艺术画廊)
2021  作品入选东京TDC设计年鉴
2021  获英国D&AD木铅笔奖
2021 获德国红点奖(品牌传播奖)
2021 获Pentawards国际包装设计奖金奖

2022 获东京TDC优秀奖
2022 作品入选东京TDC设计年鉴
2022  获IF设计奖


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Project 参与项目
Participated in projects such as Coca-Cola, Tencent, Toutiao, Mengniu, Uni-President, MARKINGAWARDS, Baicao Taste, Mengdong, Qiaojia Courtyard, etc
参与可口可乐、腾讯、今日头条、
蒙牛、伊利、统一、简爱、汤臣倍健、雀巢、海天、标志大赏、百草味、梦东方、乔家大院等项目